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Cyber Monday Statistics: What to Expect in 2019?

by Marko Milijic

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Cyber Monday is upon us!

No, it’s not a geeky Steampunk Death Star-Enterprise mashup for gifted Hogwarts wizards and Doctor Who fans. (Although that would be great, wouldn’t it!)

Cyber Monday is all about shopping!

Better yet – shopping ONLINE!

Who doesn’t like getting new stuff? I certainly do! And what better way to do it than from the comfort of your home.

Cyber Monday is the younger sibling of Black Friday, minus all the chaos and destruction that come to your local malls every year.

Today we get an early start on some Cyber Monday statistics and not just our holiday shopping.

Astonishing Facts about Cyber Monday:

  • Cyber Monday broke the online sales record with $7.9 billion in revenue in 2018.
  • Cyber Monday record-setting sales from 2018 amounted to a 19.3% increase from the previous year.
  • US shoppers spend a record-breaking $5 billion in 24 hours during Black Friday.
  • Last Cyber Monday witnessed $2.2 billion in smartphone sales.
  • Almost 90% of retailers offer some kind of Cyber Monday promotion.

Before we give you all the fun facts, let’s go over the main Cyber Monday facts.

When Is Cyber Monday 2019?

Cyber Monday is an annual holiday that comes on the Monday after Thanksgiving.

We all know how much people from the US value Thanksgiving and turkey dinners with their families.

But what they also value is shopping!

Now:

Black Friday is the maddening shopping spree that happens the day after Thanksgiving. After you are done with all the fighting for products during Black Friday, you heal your wounds by finding some Cyber Monday deals online.

Here’s the thing:

Cyber Monday stats indicate that the upcoming event will probably be the BIGGEST one yet, overtaking last year’s record-breaker that destroyed every sales record there is.

Due to the fact that Thanksgiving falls on a different day each year, all three holidays have varying dates.

This year Thanksgiving is on November 28!

Black Friday comes the very next day after Thanksgiving on November 29!

And after a cool-down period of a few days, Cyber Monday 2019 comes on December 2!

In short – things look like this: 

Thanksgiving - Black Friday - Cyber Monday 2019 Calendar

Now: 

What Is Cyber Monday? A Brief History of a New Shopping Holiday Tradition

Cyber Monday is still considered a young shopping holiday, as it only dates back to 2005. It was conceived as a way to encourage people to do more online shopping. Additionally, it challenged the old school, brick-and-mortar way of shopping that Black Friday stands for.

Let’s have a look: 

  • 2005 – The National Retail Federation (NFR) coined the term “Cyber Monday” that would account for the online sales that come after Thanksgiving.
  • 2007 – With Cyber Monday sales reaching $846 million, Black Friday and Cyber Monday gained a lot more importance.
  • 2009 – After Walmart started offering five days of cyber sales, it started to be referred to as “Cyber Week.” These Cyber Monday trends continued the following year, with more and more retailers doing the same.
  • 2010 – Cyber Monday sales went over $1 billion for the first time.
  • 2011 – CNBC announced that Black Friday and Cyber Monday have merged into one long shopping event.
  • 2018 – Cyber Monday reached $6 billion in digital spending!     

Holiday shopping has always been a part of American society. And Thanksgiving is just the opening act of the holiday season, which reaches its pinnacle on New Year’s Eve.

During the years, the line between Black Friday and Cyber Monday has blurred. With all vendors extending their offers, the two events, much like Voltron, merged into one enormous super event!

Fun fact:

Cyber Monday got its name because back in the day, the internet was referred to as “cyberspace,” so it seemed fitting to call it this way.

An even more interesting fact:

Why Monday and not, let’s say, Saturday?

Back in 2005, the internet was not as fast as it is today. So the majority of people did their online shopping from their offices and not their homes. And the first thing they did when they got to work on Monday was to, you guessed it:

SHOP!

As a result, the majority of digital sales during the early days of online shopping were done on Monday.

Cyber Monday Fun Facts

Cyber Monday 2018 broke the online sales record with $7.9 billion in revenue.

1. Cyber Monday 2018 broke the online sales record with $7.9 billion in revenue.

(Source: Adobe)

  • Thanksgiving Day and Black Friday saw $3.7 billion and $6.2 billion in revenue, respectively.
  • November 24-25, 2018 set a new record as the biggest online shopping weekend with $6.4 billion.
  • Full season income increased by 19.9%.

Adobe analytics on Cyber Monday confirmed how important 2018 actually was. It broke all the online sales records and made the most amount of money. In a way, it confirmed how important online sales are in today’s world and pointed towards where it might be going next. 

What’s more: 

The full season from November 1 to November 26 witnessed a grand total of $58.5 billion in online sales, with each day individually adding more than $1 billion.

Shoppers from the US spend a record-breaking $5 billion in 24 hours during 2017 Black Friday.

2. Shoppers from the US spend a record-breaking $5 billion in 24 hours during 2017 Black Friday.

(Source: Pixlee)

Black Friday statistics show how important the 2017 event was. Online orders were rolling in at a record level, leaving malls and retailers slightly emptier. Some say that this event may have marked the end of traditional “doorbuster” sales that Black Friday is famous for.

Next: 

50% of shoppers say they prefer online shopping to the brick-and-mortar method.

3. 50% of shoppers say they prefer online shopping to the brick-and-mortar method.

(Source: Pixlee)

  • Only 36% of shoppers prefer the old way of going to the store.
  • 44% of buyers go to a discount store.
  • 28% of people prefer going to department stores.       

Apparently, fewer people prefer driving to the mall for their shopping. In fact, Cyber Monday statistics say that 122 million people shopped on Cyber Monday, as opposed to 116 million who did so on Black Friday. 

However, out of those 116 million, 67.9 million were online sales.

Cyber Monday sales grew from $484 million in 2005 to $7.9 billion in 2018.

4. Cyber Monday sales grew from $484 million in 2005 to $7.9 billion in 2018.

 (Source: Black Friday)

With each new year, Cyber Monday has expanded and added more dollars to the bank. Shoppers spent $484 million during the first Cyber Monday. The expenditure rose to more than $7 billion in just 13 years’ time, highlighting the steady growth of e-commerce.

Notable Cyber Monday revenue stats:

  • 2005: $484 million
  • 2010: $1.028 billion
  • 2016: $3.45 billion
  • 2017: $6.59 billion
  • 2018: $7.9 billion         

£720 million were spent in the United Kingdom during Cyber Monday in 2017.

5. £720 million were spent in the United Kingdom during Cyber Monday in 2017.

(Source: Much Needed)

Cyber Monday is no longer just a US staple. People all over the world have joined in the Cyber Monday craze in recent years.

The UK is probably the most prominent country that has embraced Cyber Monday outside the US. Britain actually follows the American tradition and holds it on the same day as the US.

Check this out:

Cyber Monday 2017 was just as groundbreaking on the other side of the pond, raking in revenues of £720 million in sales. As a result, The Guardian referred to Cyber Monday as the busiest internet-shopping day of the year in Britain.

  • Canada adopted Cyber Monday in 2008 but had to adjust sales because many Canadians were already shopping in the USA.
  • Australia called its version, which started in 2012, Click Frenzy. Many websites crashed or went offline due to the overload of traffic that day.
  • New Zealand’s Belly Beyond retailer organized its own Cyber Monday sale on November 29, 2010, which lasted for five days.
  • India started on December 12, 2012, when Google India partnered with other e-commerce companies

Cyber Monday sales statistics reveal more than 50% of orders came from mobile phones or tablets in 2018.

6. Cyber Monday sales statistics reveal more than 50% of orders came from mobile phones or tablets in 2018.

(Source: Big Commerce)

In 2018, purchases were done via a smartphone, tablet, or any kind of handheld device during the whole week accounted for 53% of the total sales.

However: 

The total Gross Merchandise Volume (GMV) dropped to 43% on Cyber Monday. Chances are that most people went back to work on the Monday after Thanksgiving and made their purchases via desktop computers.

So, the overall percentage for mobile GMV for the entire week went down.

Cyber Week 2018 GMV by Order Source:

  • Desktop 47%
  • Mobile 45%
  • Tablet 8%       

Yup! As you can see – mobile is on the rise… 

Now:

Cyber Monday 2018: The Record Breaker

Cyber Monday record-setting sales from 2018 amounted to a 19.3% increase from the previous year.

7. Cyber Monday record-setting sales from 2018 amounted to a 19.3% increase from the previous year.

(Source: CNBC)

Sure, we all know shopping online is a lot easier and faster than going to a physical store.

But there’s more to it than just that:

The recent economic upturn has also helped increase shopping traffic. Since unemployment rates have been at nearly record lows, consumers have a lot more confidence to shop. This is an important reason that contributed to setting a record at the 2018 Cyber Monday event.

Amazon also confirmed that Cyber Monday was their biggest shopping day in history. Actually, during the whole five-day event from Thanksgiving to Monday, Amazon Cyber Monday orders amounted to a massive 180 million.

There were $2.2 billion in smartphone sales during last year’s Cyber Monday.

8. There were $2.2 billion in smartphone sales during last year’s Cyber Monday.

(Source: The Balance)

The increase of people ordering products via smartphones is only the latest trend to impact Cyber Monday. Mind you, it is a very important one, as retailers will most likely watch out for it. And the 2019 revenue might even surpass the $2.2 billion mark established last year.

However, it’s just one in a long series of developments that gradually changed the face of Cyber Monday and online shopping.

Here are some other important and notable Cyber Monday statistics and trends:

Almost 90% of retailers offer some kind of Cyber Monday promotion.

9. Almost 90% of retailers offer some kind of Cyber Monday promotion.

(Source: The Balance)

Since shoppers are always looking for a bargain, it makes sense for retailers to come out with their best sales offers. Year after year, buyers are tempted by more and more lucrative Cyber Monday deals. More than 90% of vendors have a specific sales strategy prepared exclusively for this day.

Additionally:

  • 45% of retailers offer coupons or percentage discounts.
  • 1/3 of sellers come with a limited-time-only promotion.
  • Fewer than 15% offered a free gift that comes with a purchase.
  • 1/3 of retailers offered early free shipping.  

What do the customers think about these deals?

  • More than 40% wanted to avoid the Black Friday crowd.
  • 1/3 liked being able to compare prices in peace. 

US digital revenue growth for this holiday season is expected to rise by 13%.

10. US digital revenue growth for this holiday season is expected to rise by 13%.

(Source: SalesForce)

Predicted spending patterns suggest that the total sales this holiday season will reach an incredible revenue of $136 billion. The suggested income greatly depends on the Cyber Monday revenue in 2019, which will most certainly break another record. 

    • Global digital revenue growth is predicted to be 15% (YoY).
    • Global digital sales revenue is expected to amount to $768 billion.   

The 2018 Cyber Monday event was Amazon’s biggest shopping day ever.

11. The 2018 Cyber Monday event was Amazon’s biggest shopping day ever.

(Source: C Net)

Amazon broke its shopping records during last year’s Cyber Monday event. However, while Amazon was reluctant to provide exact numbers, it did reveal that a total of 180 million items were ordered. Amazon Cyber Monday 2018 deals were the main reason for breaking the record.

The previous achievement was held by the 2018 Prime Day sale, which lasted for 36 hours when 100 million items were ordered via Amazon.

  • The Echo Dot was the prime selling product globally.
  • Online spending in the USA hit greater heights on Black Friday and Thanksgiving Day altogether.
  • Online sales for Black Friday increased by 23.6%

And here’s the really good news:

Better Black Friday deals are predicted for this year’s event.

12. Better Black Friday deals are predicted for this year’s event.

(Source: Forbes)

Forbes predicts that the upcoming 2019 event will be another record-setting one. With sales amounting to $6 billion last year, assumptions are that the revenue will easily go past this figure.

How come?

The answer is: 

BETTER DEALS!

Boom!

Forbes says that the best Black Friday deals will be mind-blowing simply by looking at the current Walmart offers. 

You can expect the following tasty discounts, among others:

  • $300 gift card for Apple iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max.
  • $300 gift card for Samsung Galaxy S10, S10+, Note 10.
  • $379.99 for an Xbox One X Bundle.
  • $274.99 for a Sony Play Station 4 Pro Bundle.
  • $265 for a Nintendo Switch Bundle.    

Walmart has been notoriously precise when opening its stores for Black Friday sales. Even though some stores open earlier, Walmart does so exactly at 6 pm on Thanksgiving Day. Expect the same thing to happen this year.

Black Friday vs Cyber Monday Statistics  

Although Black Friday is the older of the two, both shopping holidays have converged into one massive event. 

To recap:

Black Friday has its origin in retail, and Cyber Monday is the online answer to it! The idea was to hit the stores on Friday and then go online on Monday.

However, Black Friday today is an online event as much as it is a brick-and-mortar one. But you can’t say the same about Cyber Monday.

According to the Black Friday statistics from last year, the total revenue was at a record-setting $6.2 billion.

According to the Black Friday statistics from last year, the total revenue was at a record-setting $6.2 billion

However, the fact that Cyber Monday made more than $7 billion shows us which of the two is more popular.

Which Event Has Better Deals and Offers?

Cyber Week is all about getting the best deal for your shopping pleasure!

But the question is:

Which one has better deals? Black Friday or Cyber Monday?

The answer is not as straightforward as you might think.

Basically, it depends on the retailer and what you’re after. On the one hand, the most recent Black Friday facts and statistics suggest brick-and-mortar stores are willing to go to great lengths to break even or even sell goods at a loss as long as they see you in their shops.

On the other hand, modern shoppers prefer to avoid the hassle and hopefully not get a black eye while buying goods. So, most of them will risk spending a few extra bucks if they don’t have to be pushed around by frenzied crowds.

How Can I Get the Best Deals?

When searching for Cyber Monday’s best deals, there are a few things you need to consider.

Firstly, Cyber Monday deals are not necessarily going to be better than Black Friday ones. If you decide to miss out on a purchase on Friday because you’re hoping it would be cheaper on Monday, you might end up getting the short end of the stick.

Secondly, deals start early, so it is best to be prepared!

Finally, electronic equipment is always the Holy Grail for most shoppers. For instance, Cyber Monday iPhone deals for 2018 were extraordinary. Since Apple is coming out with new products this year, retailers have a bunch of older but still good ones in their inventory. (Check out the latest Apple statistics, guys. It’s worth it!) 

They will look to dump them all at slashed prices. The same thing goes for consoles like PS4 and Xbox One.

Last year you could get a GoPro for as little as $50 while an iPad was offered at $229.

THAT’S INSANE!

Key Takeaways

Time to get serious and double down on your early holiday shopping. Cyber Monday dips into December this year, which means buyers will only have 23 shopping days until Christmas.

Now you know how HUGE last year’s Cyber Monday was.

And what’s even better:

Cyber Monday revenue from 2018 is sure to be beaten this year!

Wait and see!

Now:

Key Takeaways for Buyers:

  • Cyber Monday allows a stress-free shopping environment.
  • No pushing around and getting into a scuffle because of an item.
  • Get your Christmas shopping done early.
  • Find the best deals for your shopping pleasure.       

And…

Key Takeaways for Retailers:

  • Vendors can empty out their storage.
  • Online shopping is the future of holiday shopping.
  • Adding special offers on shipping and pre-orders.
  • Electronic devices are the prime goal for shoppers.     

There you have it, folks, the tastiest and juiciest Cyber Monday statistics to help you prepare for the upcoming shopping spree.

Enjoy, and we’ll see you on the Cybernet!

Sources:

  1. Adobe
  2. Pixlee
  3. Pixlee
  4. Black Friday
  5. Much Needed
  6. Big Commerce
  7. CNBC
  8. The Balance
  9. The Balance
  10. SalesForce
  11. C Net
  12. Forbes

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