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Since Salesforce was founded as a SaaS (Software as a Service) in 1999, it has grown exponentially! Moreover, it’s also projected to create a million new jobs in the next few years.
So if you’re wondering when’s the best time to look for some Salesforce admin jobs, we’re gonna tell you – start right now!
We’ve prepared a career guide for you, containing all the information you need to start and to build the expertise so you can become a specialist in this job.
In a Nutshell
Salesforce administrator jobs are most suited for those with business management and leadership skills. Salesforce administrators deal with business operations and how they can be made more efficient. They must also be able to handle teams and departments to ensure productivity and optimal performance.
Key Tasks:
Manage and configure Salesforce.
Build custom apps, formula fields, workflows, and other content.
Design and implement new processes.
Maximize features and capabilities for users.
Identify business operation requirements.
Assess available technologies.
Recommend strategies and tactics to achieve business goals.
Basic Requirements:
Bachelor’s degree in Computer Science or any related field, or equivalent experience.
Broad knowledge of Salesforce and its applications.
Salesforce Certified Administrator.
Average Salary:
$95,000.
For Beginners
39% of Salesforce positions are for entry-level roles. So, even if you’re new in this field, there are plenty of employment opportunities for you. You can start a career in Salesforce by looking for Salesforce intern jobs.
To become a Salesforce Certified Administrator, you would need to pass a course and examination. To improve your chances of passing the certification test, you can first build knowledge on Salesforce through Trailhead, Udemy, and other learning platforms.
Start with the Admin Beginner Trail from Trailhead
Trailhead is the learning experience platform of Salesforce. They have an extensive library of educational content for different paths in a Salesforce career. As a beginner, start mastering the basics through the Admin Beginner Trail.
This trail covers the following modules:
Salesforce Platform Basics – an introduction to the platform that shows you how to navigate use cases, build custom functionality, and understand Salesforce architecture.
Data Modeling – gain an understanding of custom and standard objects so you can create objects, fields, and relationships and work with the schema builder.
Data Management – learn how to import and export data in Salesforce.
Lightning Experience Customization – know how to empower users by customizing the Lightning Experience user interface without writing any code.
Salesforce Mobile App Customization – be familiar with the Salesforce app, and know how to customize mobile experience. Create both global and object-specific quick actions and customize compact layouts and navigation.
User Engagement – learn how to help users get the most value out of the Salesforce app by creating in-app guidance and customizing the help menu.
Reports & Dashboards for Lightning Experience – use Lightning Experience to visualize data and enhance the reporting.
Take Online Training Courses
Aside from Trailhead, there are other learning platforms where you can take courses and a Salesforce admin certification practice test. Here are the most popular courses available online:
Aside from taking online courses, you can also get hands-on experiences by attending various Salesforce events. There’s an annual Dreamforce Conference in San Francisco where you can learn about the latest in Salesforce. Also, check out the schedules for the TrailheaDX Developer Conference and World Tours.
Join a Trailblazer Community Group
Find a local community group in your area that meets regularly. Learn about Salesforce, find mentors, and build a professional network.
Get Certified
How do I become Salesforce certified?
This is the question most beginners ask. To get certified, you must first build an extensive knowledge of Salesforce then take the certification test. The best certification for you to start with is the Salesforce Administrator certification.
Salesforce Administrator Job Description
Disclaimer: This is a general job description for this position. Every employer will have different criteria for hiring.
Salesforce is a customer-relationship management solution (CRM) that integrates business processes including sales, commerce, marketing, and service. It helps businesses deliver personalized user experiences to ensure the best possible customer service.
Is Salesforce still in demand?
Most definitely.
And the demand for Salesforce workers will continue to increase in various economic sectors. Among the most popular jobs include Salesforce administration.
Salesforce administrators are the primary system administrators of Salesforce’s suite of products. They handle all the basic administrative functions and manage data analysts. Since Salesforce is mostly used by large corporations, Salesforce jobs are often offered by large business organizations.
Duties and Responsibilities
As a Salesforce administrator, your primary function is to ensure the workplace’s efficiency and business productivity through applications using Salesforce. You’re expected to solve complicated business problems, deliver creative solutions, and keep projects moving forward.
Among your key duties and responsibilities are to:
Create user accounts and monitor access levels.
Oversee the importation of new leads and contacts.
Use deduplication tools to remove duplicate data from database.
Install and test high-priority updates from Salesforce.
Run database maintenance tests and reports (e.g. APEX tests and field utilization reports).
Document error reports and changes to field history tables.
Create and maintain archive for field history tables.
Address problems encountered by users.
Educate employees on new updates in Salesforce applications.
Onboard new hires involved in Salesforce.
As you move to more senior positions or handle bigger organizations, your responsibilities may also possibly include the following:
Liaison between users, vendors, and application development teams.
Working with a management team to optimize administrative, development, and change management activities.
Coordinating the evaluation, scope, and completion of new development requests.
Collaborating with functional leaders to implement changes required to enhance business growth.
Daily Activities
Salesforce admin jobs are often full-time salaried positions and seldom necessitate work on weekends. On a typical workday, you’re expected to perform the following tasks:
Maintain the Salesforce applications used by the organization.
Customize Salesforce to communicate about a new product, coordinate a new project, track product inventory and specifications, and other business processes.
Get feedback on Salesforce use and optimize it for business operations.
Help create reports for big projects.
Create dashboards and monitor performance.
Innovate creative solutions for better business productivity.
Key Areas of Expertise
A mix of technical and soft skills are needed to be an effective Salesforce administrator. You would also need to have expertise in the following areas:
Salesforce – you must have comprehensive knowledge of Salesforce including its secondary products and solutions. You must also have the ability to teach basic Salesforce functions.
Data Management – you should have a good grasp of data management and its principles in order to keep data organized and easy to use.
Email Marketing – most CRMs including Salesforce are used to manage email marketing campaigns. As a Salesforce administrator, you must be an expert in monitoring email performance through list segmentation and A/B testing.
Salary Breakdown
Salesforce jobs salary depends on many factors including your level of experience and the certifications you’ve earned. On average, Salesforce admins receive $75K to $95K. Based on various job sites, entry-level positions can expect to receive around $48K to $56K, while senior positions can receive as much as $93K to $141K.
According to Zippia, the national average salary for a Salesforce administrator is $85,385. The same source lists Minnesota as the top-paying state with an average Salesforce admin salary of $110,289. Other top-paying states include Alaska, Maine, and North Dakota. At the bottom of the list are Kentucky, Florida, and Arizona.
Suitability for freelance
Most Salesforce positions are full-time in large corporations. However, there are still plenty of employment opportunities for a remote Salesforce administrator. You can offer consulting duties to help small companies implement their use of Salesforce. As a freelance Salesforce admin, you’ll be faced with many challenges but would have better flexibility in terms of time and location.
Management Position Possibility
As a Salesforce administrator, you can easily shift careers and look into jobs involving Oracle, AWS, or other SaaS solutions. You can also change your Salesforce career path and choose other roles such as Salesforce Architect, Salesforce Developer, Salesforce Marketer, and Salesforce Consultant.
If you wish to continue in the Salesforce Admin path, you’ll still have plenty of opportunities for career development. Continue learning and keep up to date with the latest in Salesforce. Strive to get the latest certifications available, and build your expertise and reputation in the field. These would enable you to grab senior-level positions in global corporations.
Salary Range
Salary ranges reported in different websites vary with values ranging from $45,000 to $105,000. To give you an idea of average salaries estimated by job sites, here are the most recent ones reported:
$88,884 – Indeed.com
$66,889 – PayScale
$77,503 – Glassdoor
$75,000 – LinkedIn
$79,356 – Salary.com
$95,000 – Mason Frank
However, your salary range would still depend on your location, company, and skillset.
Minnesota: As one of the top-paying states for this profession, Salesforce admins in Saint Paul, MN earn an estimated salary of $93,540 per year.
Georgia: Salesforce admin jobs in Atlanta will earn you an income of $88,272 per year.
Texas: Meanwhile, Salesforce admin jobs in Dallas earn about $84,530 annually.
Florida: Salesforce admins in Tallahassee, FL can expect to get an average income of $83,789.
Arizona: Lastly, for those looking for Salesforce admin opportunities in Phoenix, AZ, you can expect to earn an average salary of $82,586.
For Salesforce admin jobs, salary increases after getting certifications. According to Salary.com, the salary of a Senior Salesforce Administrator ranges from $112,901 to $141,646. So, work hard and get certification tests to earn an average of $126,099 per year.
Keep on reading to learn more about which certification is best for Salesforce.
Freelance Opportunities
Websites such as Upwork, LinkedIn, and Freelancer enable you to create a free account, bid on projects, or send proposals to employees. However, this can be a challenge if you’re new in the field and have yet to build your reputation.
Most freelance jobs are offered by small businesses on a budget. They look for freelance administrators or consultants to help with their cloud-based software without having to employ them full-time. You can also offer remote services for small-scale projects.
The best way for you to open more freelance opportunities is to get certified, establish a good reputation, and use your professional network. Even if you’re working on small projects for small companies, always maintain excellence and professionalism.
So, if you’re searching for “administrative jobs near me,” make sure that you can deliver what the client needs before submitting a proposal.
Education
Many Salesforce admin jobs require a Bachelor’s degree in Computer Science or the equivalent combination of technical certifications and work experience. You may need to have 2 to 3 years of experience in Salesforce before you can be considered as an administrator. Also, most companies give much weight to Salesforce certifications and prefer to hire those who are certified.
Is Salesforce certification free? Unfortunately, no. There are free prep courses, but you have to pay fees to take the required courses and examinations. Here are the certifications that can help you grow a career in this field:
Salesforce Administrator Certification
This is the first certification you can get as a Salesforce Administrator. This is for those who have some experience as administrators but are not experts yet. Taking requisite courses can help you gain more knowledge on the latest Salesforce features.
Salesforce Advanced Administrator Certification
To get this certification, you must already have mastery over advanced Salesforce features and functionality. You must also be a Salesforce Certified Administrator already.
Salesforce CPQ Specialist Certification
If you have experience implementing Salesforce CPQ, take the exam for this certification. Getting certified as a CPQ Specialist will highlight your skills and knowledge in designing, building, and implementing quoting flows.
Salesforce admins who can configure marketing cloud products can get certified and gain the expertise to troubleshoot account configurations and user requests. To qualify for this certification, you would need to be familiar with the data structure in subscriber data management and have the ability to navigate setup.
Salesforce Platform App Builder Certification
Getting this certification demonstrates expertise in the use of the declarative customization capabilities of the Salesforce Platform. Certified Platform App Builders can design, build, and implement custom applications.
These Salesforce certifications can be taken onsite at a local testing center or online via a proctored exam. If you choose to take them online, you would be required to download a software so the examiner can see your screen and use a webcam so they can monitor you.
Remember that you’ll have to shell out some money to cover the Salesforce admin certification cost, but it’s a worthy investment. Take note as well that these certifications expire. You must complete release-specific modules to maintain your certification credentials.
Technical Skills
Aside from the ability to use data deduplication tools and marketing automation tools, those striving to become Salesforce administrators must build these technical and specialized skills:
Business Process - Have the ability to adopt a systematic approach to enhance and optimize business processes.
Data Management - Know how to import and export data in Salesforce.
Formulas & Validations - Know how to tailor apps using point-and-click logic.
Process Automation - Understand workflows and create an automated environment to streamline business operations.
Salesforce Platform - Be able to navigate use cases and build custom functionality using Salesforce.
System Configuration - Be familiar with the elements that define or prescribe computers, processes, and devices.
It will help facilitate your career growth if you gain these skills as well:
Writing advanced formulas for complex use cases.
Configuring Company-Wide Org Settings.
Using Data Modelling to create data structure with objects, fields, and relationships.
Controlling access to data using point-and-click security tools.
Discovering insights into Salesforce organization through event monitoring.
Connecting an external service to salesforce.
Creating and customizing the lightning experience user interface.
Automating processes through Lightning Flow.
Managing Picklist administration.
Visualizing key business metrics in real-time using Lightning Experience.
Using Salesforce Connect.
Customizing mobile experiences with the Salesforce mobile app. Developing rollout strategies to enhance Salesforce mobile app use.
Creating in-app guidance for users.
Non-technical Skills
Salesforce administration involves managing teams and interacting with users, developers, vendors, and managers. Thus, soft skills are essential in fulfilling this role.
Some Salesforce administrator training integrate the development of these non-technical skills:
Exceptional verbal and written communication skills.
Effective communication at all levels of the organization.
Positive attitude at work and among teams.
Excellent project management skills.
Ability to handle and prioritize multiple requests.
Analytical and creative thinking.
Strong problem-solving skills.
Critical thinking in evaluating information from multiple sources.
Excellent troubleshooting skills.
Aptitude for learning new technologies.
Strategic thinking.
In Conclusion
Salesforce is arguably the new craze!
With business operations worldwide, global employment opportunities for Salesforce admin jobs will definitely have a positive outlook. A career in this field is rife with opportunities for growth and development.
Start a fruitful career in Salesforce by developing the skills we‘ve listed and earning certifications that validate your expertise as a Salesforce administrator.
We’ve already laid out all that you need to know to grow your career. The next step is to work hard to gain all the knowledge, skills, and experiences needed to meet Salesforce admin job requirements.
Don’t be afraid to embark on this journey.
We promise this guide will help you every step of the way.
The end results are more than worth it, you’ll see
Frequently Asked Questions
What does a Salesforce administrator do?
A Salesforce administrator bridges the gap between business needs and available technology. Salesforce admins solve complex business problems and ensure that projects are successfully finished. They use their knowledge of Salesforce to automate processes for better growth. They also train users on Salesforce and create reports and dashboards for various teams and departments. Plus, they work on maintaining not just business productivity but also team efficiency. So while their responsibilities are primarily administrative, Salesforce admins are essential to smooth business operations.
What is the average salary for a Salesforce administrator?
According to the US Bureau of Labor Statistics, the median annual wage for database administrators was $90,070 in 2018. However, it lists no wages specifically for Salesforce administrators. Career sites that gather data from users have also shown slightly varying values for this year. PayScale lists the lowest average salary at $66,889, while the Mason Frank Salesforce Salary Survey indicated the highest average at $95,000. All other sites state an average salary between these two amounts. The average salary of Salesforce admins is $88,884 in Indeed.com, $77,503 in Glassdoor, and $75,000 in LinkedIn.
How much does a certified Salesforce administrator make?
According to the Mason Frank Salesforce Salary Survey for 2019–2020, 44% of the respondents indicated that their salary increased after they acquired a Salesforce certification. Entry-level Salesforce admin jobs usually receive a salary of just $48,000 to $56,000. In Salary.com, the salary range of a Salesforce CRM Administrator is $72,243–$85,436 with an average of $79,356. Earning more certifications and experience to become a Senior Salesforce Administrator would increase your salary to anywhere between $112,901–$141,646 and an average of $126,099. Paying for prep courses and certification exams will eventually pay off with higher salaries.
Does Salesforce require coding?
Some Salesforce and IT administrator jobs require knowledge of coding techniques and syntaxes. However, you can pursue a career in Salesforce administration without coding skills. A basic understanding is helpful, especially when it comes to JavaScript, Visualforce, or Apex. However, you can easily manage the platform without having programming knowledge by using the web interface and application framework. You just need to understand how to use point-and-click tools so you can translate business requirements into Salesforce app implementations.
How do I join Salesforce?
The hiring process of Salesforce is pretty standard. You apply for positions such as Salesforce admin jobs that match your skills and achievements. Your application is reviewed by their hiring team. If you meet the job description and are among the best candidates for the position, you’ll be asked to undergo a series of interviews. Once selected, you’ll receive an offer with a competitive salary and benefits. Once you’ve signed the offer, you’re onboarded to become part of the Salesforce family. While the process may sound quite easy, competition for Salesforce jobs can be stiff. So, make sure you’re well-equipped by gaining as many skills, experiences, and certifications as you can.
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