What made a global corporation like Apple unique?
The name? The logo? The product? The sexy swagger of Steve Jobs?
(Well, maybe not that one!)
Anyway. Short answer: all of the above.
Back in 1976, Apple made a strong entrance into the world of technology. Those guys really made a difference!
By the way, did you know that Steve Jobs was a “fruitarian” (the dude was a vegetarian and loved fruits)? And that’s (possibly) why Apple became… Apple.
Today we decided to examine what’s happening in the fruity world of Apple statistics (pun intended).
Let’s have a look into the basket of stats for a second:
Astonishing Apple Statistics
- Apple sold 1.3 billion devices in 2018.
- The company’s revenue jumped from $8 billion in 2014 to over $265 billion in 2018.
- In 2018, Apple became the first American company to exceed $1 trillion in market capitalization.
- A total of 5.3 million Mac computers were sold during Q4 2018.
- Apple Watch captured 50% of the market for wearables in 2018.
- There were 500 million App Store visitors per week in 2018.
- Apple Pay reached 10 billion transactions in 2019.
- The number of Apple developers today exceeds 20 million.
Apple is going strong, there’s no denying it.
For the purposes of our research today we decided to look deeper into the Apple sales statistics. Now, whether you are a fan of Apple products or an Android-person (is that a thing?) or simply curious about how Apple is doing, we have tons of stats coming your way.
Here we go:
Fascinating Facts About Apple
Now we’ll dig deeper to discover the company’s position on the global market. For starters, let’s see what the corporate giant offers in terms of products.
Apple Market Share
Here at Leftronic we like to be thorough about the subject at hand.
That’s why we are asking you:
Can you name ALL Apple products?
We can do that together, don’t worry!
Let’s see what Apple has to offer product-wise:
There is the iPhone of course (duh!) and iPad (which is getting a little out of fashion these days, but whatever). The Mac is going strong. It’s still mostly used for work, though. For example, have you seen a teenager play video games on a Mac? Not likely, but if you do - take a photo! In five years you can sell it and become rich.
The iWatch is pretty cool, and it’s definitely the most popular smartwatch out there. That takes care of the hardware.
How about the operating systems? There’s iOS (that recently got updated to a 13.1), OS X, which is THE Mackintosh operating system, and last but not least WatchOS… well, that’s quite self-explanatory, isn’t it? Don’t forget iCloud - the invisible storage room we all benefit from.
Then there is Apple TV (and you can use Siri to control it… how awesome is that!). And Apple Pay, the mobile payment digital wallet that’s getting more and more popular these days. What are we forgetting? Ah yes, the accessories. No comment, there is always another iPhone case that we don’t need but buy anyway.
Now that we’ve got the products covered, let’s move on:
The iPhone market share continues to be strong despite a slight slowdown in sales since 2018. In 2019, predictions became reality, and Apple fell behind Huawei in the smartphone market race.
Huawei has successfully grown its presence in the premium segment in China, previously a market dominated by Apple. However, the ongoing trade war between the US and China has hurt Apple.
Samsung, THE other favorite of users all over the world, is currently holding the top spot in the smartphone market, with forecasts suggesting that the company is to continue being the leader.
But let’s dive into the statistics, guys. They will shed some light on our topic today:
Apple Financial Statistics
To get a grasp of a company’s performance, it’s always a good idea to start by looking into its financial results.
Now that we know what Apple is offering is and how it’s positioned itself on the market, let’s look at the numbers.
1. Apple reached a new record of 1.3 billion devices in 2018.
January 2018 was an exciting time for Apple according to Apple revenue statistics.
During the first month of last year, the company reached a key milestone by installing a total of 1.3 billion devices. This impressive 30% growth over a two-year time period proves the brand is able to maintain its popularity and keep loyal customers happy.
2019 is another year of success for Apple, as the company’s revenue and sales remain stable.
2. Apple increased its revenue to $265 billion in 2018 from only $8 billion in 2014.
- The Company announced a revenue of $53.8 billion for Q3 2019.
- Apple sales statistics 2019 reveal that international sales made up 59% of the total revenue for the quarter.
- Operating cash flow reached $11.6 billion during Q3 2019.
If you think about the scale of growth Apple has achieved in four years, you are likely to conclude that the company’s growth has been mind-blowing.
In just four years, Apple has grown its revenue by $257 billion, which is pretty impressive in anyone’s book. Recent reports from 2019’s third quarter reveal that the company is able to maintain this momentum.
Apple statistics for 2018 were impressive, but the projections for the final quarter of 2019 are not to be underestimated as well. Expectations are that 2019 Q4 alone will rack up a massive $64 billion in revenue.
3. Last year, Apple became the first American corporation to surpass $1 trillion in market capitalization.
Apart from its diversified, high-quality assurance, Apple has made the news on a number of occasions as the first company to reach the $1 trillion mark in market capitalization.
- In 2018, Apple products sales statistics showed sales of $265.6 billion.
- During the same time period, the company registered a net income of $59.5 billion.
The numbers are mesmerizing, but what do they really stand for?
Crossing the $1 trillion mark in market capitalization means that Apple is officially bigger than:
- Whole economies.
- A number of stock exchanges around the world.
- The US budget deficit.
- The cost of World War II, the Vietnam War, and the Iraq War.
- The net worth of 11 of the richest individuals in the world combined.
It’s okay to take a moment and let that sink in, we did the same!
4. According to Apple iPhone statistics, 38 million iPhone units were sold in Q2 2019, capturing 11% of the global smartphone market share.
Research from the first quarter of 2019 shows that the company held a 47% market share in the premium smartphone segment. The percentage has fallen by 8% in comparison to the first quarter of 2018.
Part of the reason behind the slowdown in iPhone sales is the severe competition from competitors such as Samsung and Huawei. However, Apple’s ability to surprise customers with innovation is unmatched, and the brand’s future seems bright.
You might have been wondering how many iPhones are sold a year.
- More than 217 million iPhones were sold in 2018.
- From its introduction in 2007, more than 1.5 billion iPhone devices have been sold.
- During the final quarter of 2018, Apple sold 64.5 million iPhones.
- Apple reported an iPhone revenue of $25.99 billion for Q3 2019.
It is true that the iPhone today contributes to less than 50% of Apple’s business. This is not necessarily a worrying fact, as the company is diversifying and planning for a massive expansion into services.
While iPhone sales numbers may have dropped, there is no reason to think Apple is struggling.
What’s more, the drop in revenue for the iPhone is not dramatic. The most recently announced revenue of $25.99 billion is a drop from $29.47 billion in 2018. For the first time since 2012, iPhone sales now make up less than half of the company’s revenue.
iPhone sales statistics by the model can give us an idea of what is truly happening.
- The iPhone XR made up 48% of all iPhone sales for Q2 2019.
- A total of 26.9 million Apple iPhone XR units were sold in the first half of 2019.
- Apple’s XR, XS, and XS Max iPhones contributed to 67% of all US sales during Q3 2019.
- 10.3 million Apple iPhone 8 units were sold during the first half of 2019.
- Apple sold 9.6 million Apple iPhone Xs Max devices for the first six months of 2019.
iPhone X sales numbers are relatively lower than XR’s. The iPhone XS and XS Max are more expensive than the iPhone XR, which may be one of the reasons behind the difference in sales.
5. 88% of all devices are now running on iOS 12.
There is a lot of excitement about the introduction of the new iOS 13 update. New software perks are now available for your iPhone.
Your old iPhone can get a complete interface transformation with the recent improvements. But what do we know about the previous version or the iOS 12?
- iOS version distribution research from 2019 shows that four out of five iOS devices now run on iOS 12.
- The iOS 11 has an installation rate of 85%, falling behind the iOS 12.
- 90% of all devices which were introduced between 2015 and 2019 are running on iOS 12.
- 65% of iPhone and iPad users used the iOS 11.
- Only 7% of all devices currently operate on iOS 9 or lower.
6. Apple MacBook sales statistics show that a total of 5.3 million Mac computers were sold in Q4 2018.
The Macintosh, more commonly known today as the Mac, first appeared in 1984. A truly revolutionary device for its time, the Mac changed the world forever.
It was originally sold without a programming language. By 2016 Apple offered its customers a range of six Mac models: MacBook, MacBook Air, MacBook Pro, Mac Mini, iMac, Mac Pro.
- Apple sales statistics tell us that in 2010 there were 13.6 million Mac units sold around the world, generating $18.6 billion.
- By 2017, 19.25 million units were sold, increasing revenue to $26 billion.
- In Q1 2019, the Mac made up 8.8% of Apple’s total revenue.
The compatibility of the Mac today makes it a preferred and admired personal computer, suitable for any professional.
7. Apple Watch took half of the market for wearables in 2018.
- Apple Watch statistics 2018 reveal that Apple dispatched a total of 9.2 million devices in Q4 2018.
- 2018’s final quarter shows an 18% growth over Q4 2017.
The tech giant has done a great job of developing its Apple Watch into a must-have. Despite slipping from 67% in 2017 to 51% in global share, it’s still one of the trendiest gadgets out there.
Overall, Apple dispatched 22.5 million Apple Watch devices in 2018. Apple Watch statistics show this amazing piece of tech is a hot topic and a desired product around the world.
8. Apple recorded 500 million App Store visitors per week in 2018.
The company doesn’t only make its name by selling personal computers, iPhones, iPads, and other cool gadgets. Apple also makes a lot of money and reaches millions of customers through apps.
How many Apple users are there?
We already mentioned that there were 1.3 billion active devices in 2018 (today, they have grown to around 1.4 billion). But what about the App Store?
- Customers from 155 countries visit the App Store.
- Apple started the App Store with only 500 apps in 2008.
Today, more than 500 million visitors are active on the App Store every week!
9. Apple Pay reached 10 billion transactions in 2019.
- Data from Apple Pay usage statistics for 2017 shows that 87 million people had installed the app across the world.
- The company’s mobile wallet app completes around 1 billion transactions every month.
- Apple Pay is registering such high volumes that it may outpace PayPal.
Apple Pay is another exciting service provided by the company, which has seen substantial growth. The company’s mobile payment system is available across 24 countries and is actively used in retail stores.
Apple Pay statistics prove the company has yet again created a product that is capable of competing with the leaders in the industry.
10. The number of Apple developers today exceeds 20 million.
As you can imagine, it is difficult to keep a giant like Apple running at full speed without the minds behind the engine.
- The number of Apple employees globally exceeds 100,000.
- The company has more than 500 retail stores across 24 countries.
Apple employee statistics show that the number of people involved with Apple keeps rising. The company has paid its developers more than $100 billion from app sales.
Working for Apple is pretty sweet!
To put things into perspective, the average remote iOS Developer makes $115,359 yearly on average. The perk is that you can work from anywhere and still make the big bucks!
Who wouldn’t, right?
Apple Customer Demographics 2018
Now that we’ve covered some of the most important facts about Apple and its product lines, it’s time to look into who actually buys and uses these cool products and services.
Although the company’s products are diversified and therefore suitable for a wide range of customers, Apple does have a preferred target group.
The company successfully attracts males and females aged between 20 and 45. The most commonly seen life-cycle stage of the typical Apple customer is Bachelor, a newly married couple, or already settled parents.
Apple customer statistics reveal interesting facts about Apple client’s mentality and behavior. Here’s the thing:
- iPhone customers are loyal customers. 54% of iPhone users admit they continue using the smartphone and purchase the newest models.
- Two out of five Mac owners are aged under 34.
- One in four Apple customers says they have chosen products by Apple because their friends had the same products.
Apple demographics for 2018 show the typical Apple client is a high-earner. Although Apple’s products won’t exactly break your bank account, they are an investment that involves planning ahead.
For instance, the average household income of a Mac owner is $98,500.
The wide range of products and models caters to different customers. But still – purchasing an Apple product isn’t like buying your run-of-the-mill phone or laptop.
Statistics on Apple vs Android
The competition between Apple’s iOS and the Android operating system is nothing.
Since day one, the two have been actively racing for market share and more users. Data from the end of 2018 shows that Apple managed to withstand the pressure and keep its leading position.
Apple vs Android statistics show that the two operating systems were nearly equal in terms of market share in 2015. Let’s see:
- iOS remained the dominant and most popular operating system in the US with a share of 56.91%.
- During the last month of 2018, Android held a market share of 42.75% in the US.
Both operating systems have unique selling points, and customers prefer them for different reasons. However, until now, Apple’s operating system has been a leader in the US market.
Apple company statistics give us insight into a more complex web of information. Most of us are familiar with the importance of Apple and its presence on the market. But when we explore the facts and the numbers in greater detail, we uncover a whole new meaning behind the phenomenon called Apple.
It was certainly intriguing to go back in time and see how the brand has developed and grown.
For instance, data from Apple statistics for 2015 reveals that the tech giant was the first-ever $700 billion company. That’s a pretty impressive record to break!
It was also interesting to witness the change in revenue over the years, dig deeper into the evolution of the different products, and explore the fight for market share. With more than 1.4 billion active Apple device users in 2019, the company has surely made a tremendous legacy.
Today we looked at some of the most fascinating Apple statistics for 2019.
The legendary company is still going strong, isn’t it?
The numbers revealed a lot about the consumption of different models, changes in revenue, and the never-ending path to innovation.
Shifting our focus from the iPhone to the Mac and all the way to the Apple Watch and Apple Pay, we explored the different parts of what is a significant part of our everyday lives.
We hope our selection of Apple statistics has provided a clearer picture of the immense position this company has in the world today.
Have a great day, everyone!
See you soon!