Digital marketing jobs are emerging as a top trend nowadays. Did you know that there are a whopping 840,000 people in the US on LinkedIn with the word “Marketing” or “Marketer” in their job title?
With that in mind, we have filtered some of the most reliable sources and listed them below for your convenience.
What’s more, we’ll share our insight on all the qualifications you might need for each position and what to expect in terms of responsibilities and, of course, salary.
Top Digital Marketing Jobs
Read on and find out all you need to know before you apply for any of the positions on this thriving industry!
About Digital Marketing Careers
Digital marketing entails all aspects of online marketing. With online tools and analytics, companies can narrow down their potential customer base to the most specific aspects.
A digital marketer’s job is to increase the brand awareness of the company and promote its products or services to a wider audience.
To do this, marketers use digital channels such as social media, email, search engines, and their own company’s website, among others.
The principal obligation digital marketers have is to generate leads with the aim to convert them into paying customers.
Additionally, analytics play a huge role in determining the right audience and the quality leads. For this reason, the marketer needs to possess a certain skillset.
Having said that, not everyone has quality analytical skills. Which brings us to address the many digital marketing job roles, positions, and titles a marketer can apply for, depending on their preferences, skills and the job’s requirements.
These positions/roles include:
- Digital Marketing Manager
- Social Media Management
- Facebook Ads Specialist
- SEO Specialist
- SEM Specialist
- Outreach & Email Marketing Specialist
- Content Writer
- Content Strategist
- Data Analyst
These are just some of the many positions/roles a person can apply for.
Now we know what the general responsibilities of digital marketers are as well as some types of positions.
Let’s proceed by taking a look at each digital marketing specialist job description and how to become one.
How to Become a Digital Marketer?
In today’s era of digital marketing, marketers need to have skills in a variety of areas. These may include the ability to navigate enormous amounts of data, track the relevant analytics, generate leads, and increase conversion rates.
You might be wondering:
But how do I come to possess all of these valuable skills?
Well, it’s not always as simple as it might appear at first. There is no quick fix or a fast-track route. Besides, not every digital marketing job has sufficient description to guide you into improving your skills before you apply.
But here’s what you can do:
In order to become extremely skillful and compete in the digital world, you should attend networking events, connect with like-minded individuals, learn from other entrepreneurs or even become an intern, and of course, stay up to date with all the latest trends and techniques.
Now, this may sound like a lot of work – and it is a lot of work – but it’s definitely worth it.
As a digital marketer, part of your everyday life will be to keep learning. But, before you even set your sights on what to learn, you need to know the differences in requirements, skills, and responsibilities of digital marketing positions.
So, without further ado, here are some of the best digital marketing jobs you can apply for:
1. Digital Marketing Manager
You would be in charge of overseeing the complete content strategy and marketing campaigns. Your main tasks will be to increase the overall brand awareness of the company, drive traffic, accumulate quality leads, and acquire new customers.
Being on top of the latest trends and having an excellent knowledge in analytics and tracking are necessary requirements as part of this position. For your digital marketing manager resume, these are the assets you need to fill in.
Also, you will plan all digital strategies, oversee SEO/SEM implementation, and track the success of email and social media campaigns.
2. Social Media Management
Social media marketing jobs are seeing an increase in open positions, as the BLS reports an 8% employment growth by 2028.
It’s not the most dynamic, but it’s a really proactive position. As a social media specialist, you will be in charge of your company’s social media accounts.
This means managing certain aspects, such as communicating with followers or increasing the number of page likes. You will need to optimize each account with your company’s pages, research and analyze the competition, and adjust your strategy.
As part of this position, you will create, edit, and publish content that will build meaningful relationships and encourage visitors to take action.
Just like many other internet marketing jobs, this role expects a lot of creativity in your approach in order to present the company to its audience in the most entertaining and engaging way.
3. Facebook Ads Specialist
Facebook ads specialist is one of the many remote digital marketing jobs. It allows you to work from home or in an office, depending on the company’s needs.
It’s similar to the previous position, but the role of a Facebook ads specialist is somewhat more precise. You will only be tasked with creating, running, and managing marketing campaigns on Facebook.
You will have an allocated budget for advertisements. Your main tasks will be to reach a specific target audience and promote your company’s products or services.
In a nutshell, you will need to generate as many leads as possible and convert them into paying customers.
4. Search Engine Optimization (SEO) Specialist
This position is of ever-evolving nature and a real asset in today’s digital marketing world. Namely, to progress in your SEO career, you need to have experience, a good understanding of marketing, and strong analytical skills.
Your number one priority is to improve the ranking of your company within search engines. To do that, you need to follow the latest trends and algorithm changes, build relationships with similar websites, outreach for off-page SEO purposes, and polish the inside of the company’s website (on-page SEO).
5. Search Engine Marketing (SEM) Specialist
Search engine marketing consultant jobs go hand in hand with search engine optimization jobs. With that in mind, to apply as a SEM specialist, you would need to know a thing or two about SEO as well.
You will need to possess extensive knowledge, expertise, and experience, above all.
You will be in charge of promoting your company’s website within search engines. To do that, you will most likely use Google Ads, so you need to be well versed in this tool as well.
With Google Ads, you will manage paying campaigns on search engines so you can drive traffic towards the company’s website. Once you’ve succeeded, your task will be to convert those leads and generate sales.
6. Outreach & Email Marketing Specialist
In the email marketing job position, you will be in charge of creating, implementing, and overseeing the complete strategy for client outreach and communication via email.
Your main tasks will be to create compelling, attention grabbing titles and messages to contact potential customers and have them review your company’s products or services.
Lead generation is of utmost importance here as is converting those leads into sales. To do that, you need to be able to write personalized messages filled with various Call to Action features.
Follow up emails are also immensely important. So take note of that as well, as you need to be extremely communicative and assertive in your approach.
7. Content Writer
This is one of the best entry-level digital marketing jobs there is. However, it’s not an easy job, as you need to be a skilled communicator above all.
This position requires you to be extremely creative and flexible. On top of that, your research game needs to be on point.
Your daily tasks will consist of researching industry-related topics, researching and analysing the competition, and writing clear and quality pieces that will attract the audience.
Does that sound like your cup of tea?
8. Content Strategist
The job description for this particular digital marketing strategist position is somewhat more advanced.
Namely, you will need to first have an extensive knowledge of and experience in SEO and content writing.
As a content strategist, your main tasks are to manage the calendar, assign tasks and blog posts to other writers, and proofread and edit written content before its publication.
There are many companies offering remote work for digital marketing jobs like this one, so you might want to take that into consideration.
9. Data Analyst
This is another one of those excellent digital marketing jobs at an entry level.
As an analyst, most of the time you will gather data, analyze, and structure it based on departmental needs.
Your task is to interpret information, provide insight, develop strategies, and maintain the database.
So now you know about the most common types of positions in this sector are and what skills you need to have in order to get that coveted job offer. But what is it like to actually work in digital marketing?
Let’s find out.
With the constantly evolving nature of digital marketing, we see traditional marketing being relegated to the bench.
But evolving isn’t the only reason why digital marketing jobs are all the rage these days. You cannot successfully measure how many people look at your billboard or the flyer at the local coffee shop.
With digital marketing, on the other hand, such measurable results are easily attainable. This makes marketers’ job a lot easier, too.
Here’s the scoop:
The benefits of working as a digital marketer are numerous. Many digital marketing companies have their own offices. You will be able to work with a team of highly skilled individuals, learn, and progress as much as your ambitions let you.
But that’s not all:
Many of these digital marketing jobs also offer the opportunity to work from home. There are lots of agencies and companies looking to employ remote workers.
This is an incredible opportunity, especially if you thrive when working alone. Freelance digital marketing work is also quite common these days. As a freelancer, you are your own boss, so long as you meet deadlines and produce quality work.
Nowadays, even working in an office has incredible perks. One of the biggest ones has to do with flexible hours.
The thing is:
Gone are the days of standard 9 to 5 working hours. Companies are looking to accommodate their employees and offer flexible working hours. So, you can come in at 10 am and leave after you’ve put in your eight hours – or even catch up with stuff you’ve missed over the weekend.
That’s pretty awesome, right?
And now, let’s take a look at the digital marketing salary for each position and how much you can earn working as a digital marketer.
How Much Do Digital Marketers Earn?
Now that you know the benefits of working in an office or from home, let’s take a look at the earning potential.
Digital marketing is experiencing an increase in popularity. Companies from all industries are looking for people with different skills and abilities to lead their digital marketing section.
For this reason, companies offer a quality salary for these digital marketing jobs. With money issues out of the way, you can focus on honing your skills and performances.
Having said that, you can earn as much as $121K a year working as a digital marketer.
Did we grab your attention with that figure?
Good! Then read on to find out how much you might get paid to work in some of the best online jobs out there.
Bonuses and additional fees are certainly an added incentive for every position in digital marketing. As we can see, every position has its advantages and disadvantages. Your focus should lie on improving yourself and the quality of your work, increasing your skillset and experience, and, above all, looking to progress in your career.
Which brings us to…
The job outlook for digital marketing professionals is pretty good, to say the least. Employers are looking to employ experts with various skills and qualities to aid their online marketing efforts.
For this reason, digital marketing jobs are in high demand.
Check this out:
According to the Bureau of Labor Statistics, the median pay for a marketer in 2018 was around $132,620 per year.
(Note that the BLS categorizes digital marketing as part of the general marketing, advertising, and promotions category.)
There aren’t many specific degrees for digital marketing. The only available courses and certifications often simply state that the attendee has in fact finished what they enlisted for.
Having said that, the typical entry-level education for a marketer is a bachelor’s degree. So, if you want to apply for many entry level jobs in digital marketing, there is no further need for training or education, only experience.
In order to increase your knowledge and gain some experience, a good start would be to enroll for Google Digital Garage, learn, and earn a badge and a certification.
Digital marketing will continue to be essential for all companies. The BLS projects an increase of 8% in open job positions from 2018 to 2028. This shows that growth in digital marketing is faster than any other occupation, further emphasizing the need for professionals in online marketing.
Frequently Asked Questions (FAQ)
Q: Is Digital Marketing a good career?
A: Becoming a digital marketer isn’t easy at all. But, subjectively or objectively, digital marketing is indeed a good career any individual can choose.
It has its drawbacks, sure, just like any other job. But the benefits are numerous. This career offers you convenience and flexibility, and it doesn’t confine you into just one space or office. You can work from anywhere at anytime.
The digital marketing career opportunity is also one of the broadest, as there are positions and roles that suit each individual’s preferences. That’s the best thing about work now, isn’t it? Doing what you love for a living is everyone’s dream, and digital marketing can make that happen.
Not only that, but the ability to learn something new every day is ever-present in this career. And earnings are quite high, as we have shown above.
In layman’s terms, yes, digital marketing is a good career and one with a future, too.
Q: What qualifications do you need for digital marketing?
A: Generally, for a digital marketing position, you need to be qualified and have knowledge of internet marketing and how the ranking system works.
Social media marketing, search engine marketing, and content marketing will help you to better understand how to place your company’s products or services with the intention to increase sales rates.
Email marketing plays a huge role in communication, and you also need to know how to set up and plan a digital strategy.
These are the fundamental qualifications you would need in order to become a successful digital marketer.
Q: How do I get a job in digital marketing?
A: Just like any other application for a job, you need a quality CV.
In order to get a quality CV as a digital marketer, whether you have zero experience or tons of it, you need to fill it with all relevant qualifications specifically for the position you’re applying for.
Having said that, this is what you need to fill your digital marketing resume with:
- Get some advertising experience – meaning, get familiar with Google Ads and Facebook Ads above all. Start advertising smaller amounts to learn how it works and where you can improve. This is a fundamental step on how to get a job in digital marketing.
- Offer to work for free – in order to gain experience, you need some work. You can offer smaller companies or friends who own a small business to work run and nurture their internet marketing campaigns for free. They’ll get a promotion on their products or services, and you’ll receive valuable experience and knowledge. A win-win for both parties.
- Create a blog and start writing – This is by far the best way to get accustomed to digital marketing. Create a blog on a topic you find interesting and start writing, offer your experience and expertise, and promote it on social media. This way, you’ll find your digital marketing career path and maybe even discover your true calling, i.e content writer!
- Optimization of personal info – what this means is that, first and foremost, you need to change or update your email address. Potential employers who receive an email from firstname.lastname@example.org might not take you seriously. Consider changing your email to sound more professional. Additionally, make sure you add every change in skill, update in quality, education, every certificate you receive. Keep your LinkedIn profile up to date, too. LinkedIn is a powerful and professional network with a lot of online marketing jobs and opportunities that just might be waiting for you.
- Be in line with the latest trends and never stop learning – you should always look to improve, both as an individual and as a professional. As a digital marketer, you need to follow the latest trends and updates in order to stay ahead of the game. One way you can do that is by following the latest news, stories and insights on Google Trends.
These are just a few notes to get you started. It’s not easy, I know, but once you get down some of these specifics, you can freely start applying for jobs in the digital marketing world.
Q: How much does a digital marketer make?
A: One of the greatest perks a digital marketer can receive is the salary. Since it is a job that is in high demand with scarce resources, companies are increasing their wage bill for this particular area.
Depending on the position you’re working in, you can receive, on average, a minimum of $22k per year and a maximum of $132k. On top of that, digital marketers are also subject to additional cash compensation for hitting certain goals, objectives and milestones.
Having said that, the average digital marketer salary in the US stands at $60,962 per year, with an average bonus of $6,103 per year.
To Sum Up:
We live in a world that is dominated by the internet. People are online almost constantly as they use their smartphones to find info, share some insight, or buy directly from an online store.
So, businesses are trying to make use of this info and are digitizing their ways of operation to be in line with the rest of the world.
Missing opportunities like this is never good for the company. For this reason, internet marketing jobs are in high demand today.
Everyone is looking to maximize their marketing efforts, and companies are looking to employee digital marketers for a wide array of positions and roles.
We have shown you some of the most important positions you can apply for, as well as the skills, qualities and requirements that are in line with each role. How much you earn will eventually depend on the position and your skills and qualities. We have outlined the best digital marketing jobs and the salary for each position.
Hopefully, you will find this article useful and help you land your first job or progress in your career. Happy job hunting!