Digital Marketing Jobs

Digital marketing jobs are emerging as a top trend nowadays. Did you know that there are a whopping 840,000 people in the US on LinkedIn with the word “Marketing” or “Marketer” in their job title?

Amazing!

With that in mind, we have filtered some of the most reliable sources and listed them below for your convenience.

What’s more, we’ll share our insight on all the qualifications you might need for each position and what to expect in terms of responsibilities and, of course, salary.

Top Digital Marketing Jobs

Read on and find out all you need to know before you apply for any of the positions on this thriving industry!

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About Digital Marketing Careers

Digital marketing entails all aspects of online marketing. With online tools and analytics, companies can narrow down their potential customer base to the most specific aspects.

A digital marketer’s job is to increase the brand awareness of the company and promote its products or services to a wider audience.

To do this, marketers use digital channels such as social media, email, search engines, and their own company’s website, among others.

The principal obligation digital marketers have is to generate leads with the aim to convert them into paying customers.

Additionally, analytics play a huge role in determining the right audience and the quality leads. For this reason, the marketer needs to possess a certain skillset.

Having said that, not everyone has quality analytical skills. Which brings us to address the many digital marketing job roles, positions, and titles a marketer can apply for, depending on their preferences, skills and the job’s requirements.

These positions/roles include:

  • Digital Marketing Manager
  • Social Media Management
  • Facebook Ads Specialist
  • SEO Specialist
  • SEM Specialist
  • Outreach & Email Marketing Specialist
  • Content Writer
  • Content Strategist
  • Data Analyst

These are just some of the many positions/roles a person can apply for.

Now we know what the general responsibilities of digital marketers are as well as some types of positions.

Let’s proceed by taking a look at each digital marketing specialist job description and how to become one.

How to Become a Digital Marketer?

In today’s era of digital marketing, marketers need to have skills in a variety of areas. These may include the ability to navigate enormous amounts of data, track the relevant analytics, generate leads, and increase conversion rates.

You might be wondering:

But how do I come to possess all of these valuable skills?

Well, it’s not always as simple as it might appear at first. There is no quick fix or a fast-track route. Besides, not every digital marketing job has sufficient description to guide you into improving your skills before you apply.

But here’s what you can do:

In order to become extremely skillful and compete in the digital world, you should attend networking events, connect with like-minded individuals, learn from other entrepreneurs or even become an intern, and of course, stay up to date with all the latest trends and techniques.

Now, this may sound like a lot of work – and it is a lot of work – but it’s definitely worth it.

As a digital marketer, part of your everyday life will be to keep learning. But, before you even set your sights on what to learn, you need to know the differences in requirements, skills, and responsibilities of digital marketing positions.

So, without further ado, here are some of the best digital marketing jobs you can apply for:

1. Digital Marketing Manager

You would be in charge of overseeing the complete content strategy and marketing campaigns. Your main tasks will be to increase the overall brand awareness of the company, drive traffic, accumulate quality leads, and acquire new customers.

Being on top of the latest trends and having an excellent knowledge in analytics and tracking are necessary requirements as part of this position. For your digital marketing manager resume, these are the assets you need to fill in.

Also, you will plan all digital strategies, oversee SEO/SEM implementation, and track the success of email and social media campaigns.

The position of a digital marketing manager is one of the toughest and most challenging jobs out there, and this is what you need to qualify for it:

Skills and qualities:

  • Strategic Thinking
  • Data Analytics & Tools
  • Experience in SEO/SEM
  • Experience in Social Media Marketing
  • Experience in Email Marketing

Requirements:

  • Bachelor’s degree in marketing or other related field
  • 3-5 years experience in a digital marketing position
  • Knowledge of social media platforms and website analytics tools (Google Analytics, Facebook Pixel, etc)
  • Understanding of HTML, CSS, and JavaScript
  • Being up-to-date with the best practices and the latest trends in online marketing

2. Social Media Management

Social media marketing jobs are seeing an increase in open positions, as the BLS reports an 8% employment growth by 2028.

It’s not the most dynamic, but it’s a really proactive position. As a social media specialist, you will be in charge of your company’s social media accounts.

This means managing certain aspects, such as communicating with followers or increasing the number of page likes. You will need to optimize each account with your company’s pages, research and analyze the competition, and adjust your strategy.

As part of this position, you will create, edit, and publish content that will build meaningful relationships and encourage visitors to take action.

Just like many other internet marketing jobs, this role expects a lot of creativity in your approach in order to present the company to its audience in the most entertaining and engaging way.

Social media marketing companies are looking for the following:

Skills and qualities:

  • Creativity
  • Writing & Communication
  • Analytics & Tracking
  • Community Management
  • Content Strategy

Requirements:

  • Knowledge of and experience in traditional marketing
  • In-depth knowledge of social media platforms
  • Excellent writing and communication skills
  • Ability to identify potential customers and a target audience
  • Skills in establishing ROI and conversion strategy
  • Marketing degree (desirable)

3. Facebook Ads Specialist

Facebook ads specialist is one of the many remote digital marketing jobs. It allows you to work from home or in an office, depending on the company’s needs.

It’s similar to the previous position, but the role of a Facebook ads specialist is somewhat more precise. You will only be tasked with creating, running, and managing marketing campaigns on Facebook.

You will have an allocated budget for advertisements. Your main tasks will be to reach a specific target audience and promote your company’s products or services.

In a nutshell, you will need to generate as many leads as possible and convert them into paying customers.

This is what you should expect before applying for this digital marketing job:

Skills and qualities:

  • Ad Copywriting
  • Understanding of PPC Campaigns
  • Bid & Budget Management
  • Tracking & Analysis (Facebook Pixel)
  • Graphic Design (desirable)

Requirements:

  • Excellent written and communication skills
  • Extensive knowledge of Facebook and Facebook ads
  • Knowledge of and experience in creating and managing various ad campaigns
  • Ability to generate leads and sales via Facebook ads
  • Ability to create compelling graphics (desirable)
  • Marketing degree (desirable)

4. Search Engine Optimization (SEO) Specialist

This position is of ever-evolving nature and a real asset in today’s digital marketing world. Namely, to progress in your SEO career, you need to have experience, a good understanding of marketing, and strong analytical skills.

Your number one priority is to improve the ranking of your company within search engines. To do that, you need to follow the latest trends and algorithm changes, build relationships with similar websites, outreach for off-page SEO purposes, and polish the inside of the company’s website (on-page SEO).

There are a lot of available SEO jobs, and here are a couple of things to consider before applying:

Skills and qualities:

  • Creativity & Critical Thinking
  • Strong Research & Analytical Skills
  • Writing & Communication
  • Technical & Programming Skills
  • Strong Organizational and Management Skills

Requirements:

  • Knowledge of ranking factors and search engine algorithms
  • Ability to research and process extensive data
  • Keyword analysis and optimization
  • Content creation with keyword optimization
  • WordPress navigation and plugin utilization
  • Experience with website analytics tools (Google Analytics, Google Webmaster Tools)

5. Search Engine Marketing (SEM) Specialist

Search engine marketing consultant jobs go hand in hand with search engine optimization jobs. With that in mind, to apply as a SEM specialist, you would need to know a thing or two about SEO as well.

You will need to possess extensive knowledge, expertise, and experience, above all.

You will be in charge of promoting your company’s website within search engines. To do that, you will most likely use Google Ads, so you need to be well versed in this tool as well.

With Google Ads, you will manage paying campaigns on search engines so you can drive traffic towards the company’s website. Once you’ve succeeded, your task will be to convert those leads and generate sales.

This is one of the particularly challenging online marketing jobs, and here is what you need to know before applying:

Skills and qualities:

  • Strong Analytical & Creative Skills
  • Strong Communication & Writing Skills
  • Ad Copywriting & Optimization
  • Light Coding, Technical & Programming Skills
  • Knowledge of SEO & Digital Marketing Concepts

Requirements:

  • SEO experience and understanding of marketing, conversion, and customer acquisition
  • Ability to create compelling and optimized copy for ads
  • Ability to create, run, and manage complete ad sets and campaigns
  • Extensive and working knowledge of tools (Google Ads, Google Analytics, Webmaster Tools, Facebook Pixel, Landing Page Builders)
  • Bid, budget, and PPC optimization
  • Review, maintain, and adjusting ad sets and campaigns
  • Up-to-date knowledge of the latest Google Ads, PPC, and SEM trends

6. Outreach & Email Marketing Specialist

In the email marketing job position, you will be in charge of creating, implementing, and overseeing the complete strategy for client outreach and communication via email.

Your main tasks will be to create compelling, attention grabbing titles and messages to contact potential customers and have them review your company’s products or services.

Lead generation is of utmost importance here as is converting those leads into sales. To do that, you need to be able to write personalized messages filled with various Call to Action features.

Follow up emails are also immensely important. So take note of that as well, as you need to be extremely communicative and assertive in your approach.

If you want to apply for an email marketer job, below are the required skills, qualities and requirements for this position:

Skills and qualities:

  • Analytics & Data Processing
  • Creation of Personalized Copy for Emails
  • Strategy Creation
  • Mobile Optimization
  • Graphic Design Implementation

Requirements:

  • Experience as an email marketing manager or digital marketing specialist
  • Experience in marketing automation technology
  • Basic knowledge of SEO/SEM and Google Analytics
  • Excellent communication and writing skills
  • Strong project management skills
  • Marketing degree (desirable)

7. Content Writer

This is one of the best entry-level digital marketing jobs there is. However, it’s not an easy job, as you need to be a skilled communicator above all.

This position requires you to be extremely creative and flexible. On top of that, your research game needs to be on point.

Your daily tasks will consist of researching industry-related topics, researching and analysing the competition, and writing clear and quality pieces that will attract the audience.

Does that sound like your cup of tea?

If that’s the case, here’s what you need to apply for one of the most creative digital marketing positions:

Skills and qualities:

  • English Fluency
  • Excellent Writing & Communication Skills
  • Excellent Research & Analytical Skills
  • Keyword Research & Optimization
  • Knowledge of SEO & Digital Marketing Concepts

Requirements:

  • Experience as a content writer or similar role
  • Excellent writing, editing, and proofreading skills
  • Basic knowledge of and/or experience in WordPress
  • Ability to research industry-related data
  • Content creation with keyword optimization
  • Bachelor’s degree in English, Journalism, or Marketing (desirable)

8. Content Strategist

The job description for this particular digital marketing strategist position is somewhat more advanced.

Namely, you will need to first have an extensive knowledge of and experience in SEO and content writing.

As a content strategist, your main tasks are to manage the calendar, assign tasks and blog posts to other writers, and proofread and edit written content before its publication.

There are many companies offering remote work for digital marketing jobs like this one, so you might want to take that into consideration.

Having said that, this is what you need to know before you apply:

Skills and qualities:

  • English Fluency
  • Proficient Writing & Communication Skills
  • Project Management & Organization Skills
  • Knowledge of SEO & Digital Marketing Concepts
  • Knowledge of Content Writing & Proofreading

Requirements:

  • Experience as a content writer or strategist
  • Excellent writing, editing, and proofreading skills
  • Excellent knowledge of and/or experience in WordPress and Social Media
  • Knowledge of SEO and keyword research tools (Google Keyword Planner, Ahrefs Keyword Research)
  • Attention to detail, time management, and project management abilities
  • Bachelor’s degree in English, Journalism or Marketing (desirable)

9. Data Analyst

This is another one of those excellent digital marketing jobs at an entry level.

As an analyst, most of the time you will gather data, analyze, and structure it based on departmental needs.

Your task is to interpret information, provide insight, develop strategies, and maintain the database.

These are the skills and requirements needed for this position.

Skills and qualities:

  • Strong Analytical Skills
  • Proficiency in Data Handling & Processing
  • Problem-Solving Skills
  • Knowledge of Programming Languages (SQP, Oracle)
  • Strong Planning, Organization & Management Skills

Requirements and certifications:

  • Bachelor’s degree in Information Management, Economics, or Mathematics
  • Experience as a data analyst or similar role
  • Excellent knowledge of office suite
  • Excellent knowledge of and experience in databases and programming
  • Ability to skillfully present and report findings

So now you know about the most common types of positions in this sector are and what skills you need to have in order to get that coveted job offer. But what is it like to actually work in digital marketing?

Let’s find out.

Work Environment

With the constantly evolving nature of digital marketing, we see traditional marketing being relegated to the bench.

But evolving isn’t the only reason why digital marketing jobs are all the rage these days. You cannot successfully measure how many people look at your billboard or the flyer at the local coffee shop.

With digital marketing, on the other hand, such measurable results are easily attainable. This makes marketers’ job a lot easier, too.

Here’s the scoop:

The benefits of working as a digital marketer are numerous. Many digital marketing companies have their own offices. You will be able to work with a team of highly skilled individuals, learn, and progress as much as your ambitions let you.

But that’s not all:

Many of these digital marketing jobs also offer the opportunity to work from home. There are lots of agencies and companies looking to employ remote workers.

This is an incredible opportunity, especially if you thrive when working alone. Freelance digital marketing work is also quite common these days. As a freelancer, you are your own boss, so long as you meet deadlines and produce quality work.

Nowadays, even working in an office has incredible perks. One of the biggest ones has to do with flexible hours.

The thing is:

Gone are the days of standard 9 to 5 working hours. Companies are looking to accommodate their employees and offer flexible working hours. So, you can come in at 10 am and leave after you’ve put in your eight hours – or even catch up with stuff you’ve missed over the weekend.

That’s pretty awesome, right?

And now, let’s take a look at the digital marketing salary for each position and how much you can earn working as a digital marketer.

How Much Do Digital Marketers Earn?

Now that you know the benefits of working in an office or from home, let’s take a look at the earning potential.

Digital marketing is experiencing an increase in popularity. Companies from all industries are looking for people with different skills and abilities to lead their digital marketing section.

For this reason, companies offer a quality salary for these digital marketing jobs. With money issues out of the way, you can focus on honing your skills and performances.

Having said that, you can earn as much as $121K a year working as a digital marketer.

Did we grab your attention with that figure?

Good! Then read on to find out how much you might get paid to work in some of the best online jobs out there.

1. Digital Marketing Manager salary

  • Lowest pay – $51K
  • Highest pay – $110K
  • Average base pay – $74,269

As a digital marketing manager, you can earn high amounts since it’s one of the most demanding and complex positions. You need to know all aspects of digital marketing and have experience working in other positions before you can progress and be promoted as a manager.

With an average base pay of $6,189 per month, this is one of those high paying digital marketing jobs.

2. Social Media Management salary

  • Lowest pay – $39K
  • Highest pay – $82K
  • Average base pay – $56,609

This highly appealing and dynamic position records quality earning potential. With an average base pay of $4,717 per month, it’s a highly sought-after job with an influx of individuals all vying for a position.

Apart from the base pay, this position is subject to additional compensation in the form of bonuses. The average payout for hitting certain milestones and objectives is $4,296 per year, ranging from $591 to a whopping $14,540.

This means that if you do your job well, you can receive, on average, an additional $358 per month. The social media marketing salary makes this position extremely desirable.

3. Facebook Ads Specialist salary

  • Lowest pay – $59K
  • Highest pay – $121K
  • Average base pay – $83,300

As a Facebook ads specialist, you get to spend your company’s budget and get paid while checking out the latest cat videos. Jokes aside, with an average base pay of $6,941, this job is the highest paying one.

But every great reward comes at a great risk. Not only are you in charge of running ad campaigns and bringing in quality leads, but you also have the task to convert those leads into sales.

That’s what makes this position so demanding but also highly rewarding at the same time.

Reports state additional cash compensation ranges from $1,931 to a staggering $20,653 on top of the base pay.

4. SEO Specialist salary

  • Lowest pay – $35K
  • Highest pay – $65K
  • Average base pay – $46,400

There are a lot of SEO experts around applying for a limited number of openings, so it’s clearly a buyer’s market. For this reason, the average pay is not as high as that for Facebook ads specialists or digital marketing managers.

Still, it’s a high demanding position, as you are in charge of bringing the company’s website up to acceptable standards. It has its perks, too, as a lot of companies offer remote SEO jobs with flexible hours.

For your work, you’ll receive an average base pay of $3,866 per month. And if you manage to reach your target goals, you may get additional compensation – an average of $2,020 per year.

5. SEM Specialist salary

  • Lowest pay – $37K
  • Highest pay – $69K
  • Average base pay – $48,529

It’s similar to the SEO consultant or specialist position but a bit more demanding, since you’ll be spending the company’s money on paid search campaigns. The SEM and SEO salary are similar.

Although you’ll see slightly more pay as a SEM specialist, you will also be under slightly more pressure to produce results.

In addition to the average base pay of $4,044 per month, you can also receive performance based bonuses of up to $20,485 for the whole year.

6. Outreach & Email Marketing Specialist salary

  • Lowest pay – $22K
  • Highest pay – $63K
  • Average base pay – $25,512

Every position within the digital marketing sphere is demanding, although not every position pays the same.

This is a rather challenging position, since you’ll be the first point of contact with potential customers. On top of that, you’ll need to maintain proper and professional communication throughout the whole process.

With that in mind, the email marketing specialist job is also the lowest paying one of all.

The reported average base pay you can earn per month is $2,126, and you are also subjected to additional compensation as well. These bonuses range, on average, from $552 to $8,483 per year.

7. Content Writer salary

  • Lowest pay – $39K
  • Highest pay – $81K
  • Average base pay – $54,895

Content writers are an underrated group of individuals. People believe this is one of the easiest online marketing jobs, but many writers will convince you otherwise. After all, it’s not easy to come up with an engaging 4,000 word article that sums up everything you are looking for.

The average base pay for a content writer stands at $4,574 per month – with minimum bonuses, though.

A content writer can receive an additional cash compensation of up to $6,595 per year.

But the biggest benefits a content writer can receive is a promotion to content strategist – a position that is more demanding but pays a lot more.

8. Content Strategist salary

  • Lowest pay – $52K
  • Highest pay – $107K
  • Average base pay – $74,455

Probably one of the toughest digital marketing jobs out there. Being a content strategist, you will probably have a team of content writers who work with you on a daily basis.

Having said that, the earning potential is significantly higher than that of a content writer. But then again, so are your obligations, target objectives, and expectations.

With that in mind, the average base pay per month is $6,204, and it comes with bonuses that will spin your head when you read them.

For internet marketing jobs like this one, you can receive a minimum of $1,269 up to a mind-blowing $49,293 in additional fees throughout the year.

This position has the highest payout for bonuses among all other positions in digital marketing.

9. Data Analyst salary per year.

  • Lowest pay – $48K
  • Highest pay – $105K
  • Average base pay – $69,291

Although it is a tough and wearying position, a data analyst job has its perks. With an average base pay of $5,774 per month, this position is also highly sought-after.

And just as with any other digital marketing job, the data analyst gets additional cash compensation.

As a data analyst, you can receive an average of $4,772 in performance related bonuses.

Key takeaway:

Bonuses and additional fees are certainly an added incentive for every position in digital marketing. As we can see, every position has its advantages and disadvantages. Your focus should lie on improving yourself and the quality of your work, increasing your skillset and experience, and, above all, looking to progress in your career.

Which brings us to…

Job Outlook

The job outlook for digital marketing professionals is pretty good, to say the least. Employers are looking to employ experts with various skills and qualities to aid their online marketing efforts.

For this reason, digital marketing jobs are in high demand.

Check this out:

According to the Bureau of Labor Statistics, the median pay for a marketer in 2018 was around $132,620 per year.
(Note that the BLS categorizes digital marketing as part of the general marketing, advertising, and promotions category.)

There aren’t many specific degrees for digital marketing. The only available courses and certifications often simply state that the attendee has in fact finished what they enlisted for.

Having said that, the typical entry-level education for a marketer is a bachelor’s degree. So, if you want to apply for many entry level jobs in digital marketing, there is no further need for training or education, only experience.

Here’s how:

In order to increase your knowledge and gain some experience, a good start would be to enroll for Google Digital Garage, learn, and earn a badge and a certification.

Bottom line:

Digital marketing will continue to be essential for all companies. The BLS projects an increase of 8% in open job positions from 2018 to 2028. This shows that growth in digital marketing is faster than any other occupation, further emphasizing the need for professionals in online marketing.

Frequently Asked Questions (FAQ)

Q: Is Digital Marketing a good career?

A: Becoming a digital marketer isn’t easy at all. But, subjectively or objectively, digital marketing is indeed a good career any individual can choose.

It has its drawbacks, sure, just like any other job. But the benefits are numerous. This career offers you convenience and flexibility, and it doesn’t confine you into just one space or office. You can work from anywhere at anytime.

The digital marketing career opportunity is also one of the broadest, as there are positions and roles that suit each individual’s preferences. That’s the best thing about work now, isn’t it? Doing what you love for a living is everyone’s dream, and digital marketing can make that happen.

Not only that, but the ability to learn something new every day is ever-present in this career. And earnings are quite high, as we have shown above.

In layman’s terms, yes, digital marketing is a good career and one with a future, too.

Q: What qualifications do you need for digital marketing?

A: Generally, for a digital marketing position, you need to be qualified and have knowledge of internet marketing and how the ranking system works.

Social media marketing, search engine marketing, and content marketing will help you to better understand how to place your company’s products or services with the intention to increase sales rates.

Email marketing plays a huge role in communication, and you also need to know how to set up and plan a digital strategy.

These are the fundamental qualifications you would need in order to become a successful digital marketer.

Q: How do I get a job in digital marketing?

A: Just like any other application for a job, you need a quality CV.

In order to get a quality CV as a digital marketer, whether you have zero experience or tons of it, you need to fill it with all relevant qualifications specifically for the position you’re applying for.

Having said that, this is what you need to fill your digital marketing resume with:

  • Get some advertising experience – meaning, get familiar with Google Ads and Facebook Ads above all. Start advertising smaller amounts to learn how it works and where you can improve. This is a fundamental step on how to get a job in digital marketing.
  • Offer to work for free – in order to gain experience, you need some work. You can offer smaller companies or friends who own a small business to work run and nurture their internet marketing campaigns for free. They’ll get a promotion on their products or services, and you’ll receive valuable experience and knowledge. A win-win for both parties.
  • Create a blog and start writing – This is by far the best way to get accustomed to digital marketing. Create a blog on a topic you find interesting and start writing, offer your experience and expertise, and promote it on social media. This way, you’ll find your digital marketing career path and maybe even discover your true calling, i.e content writer!
  • Optimization of personal info – what this means is that, first and foremost, you need to change or update your email address. Potential employers who receive an email from johntheterminator12@hotmail.com might not take you seriously. Consider changing your email to sound more professional. Additionally, make sure you add every change in skill, update in quality, education, every certificate you receive. Keep your LinkedIn profile up to date, too. LinkedIn is a powerful and professional network with a lot of online marketing jobs and opportunities that just might be waiting for you.
  • Be in line with the latest trends and never stop learning – you should always look to improve, both as an individual and as a professional. As a digital marketer, you need to follow the latest trends and updates in order to stay ahead of the game. One way you can do that is by following the latest news, stories and insights on Google Trends.

These are just a few notes to get you started. It’s not easy, I know, but once you get down some of these specifics, you can freely start applying for jobs in the digital marketing world.

Q: How much does a digital marketer make?

A: One of the greatest perks a digital marketer can receive is the salary. Since it is a job that is in high demand with scarce resources, companies are increasing their wage bill for this particular area.

Depending on the position you’re working in, you can receive, on average, a minimum of $22k per year and a maximum of $132k. On top of that, digital marketers are also subject to additional cash compensation for hitting certain goals, objectives and milestones.

Having said that, the average digital marketer salary in the US stands at $60,962 per year, with an average bonus of $6,103 per year.

To Sum Up:

We live in a world that is dominated by the internet. People are online almost constantly as they use their smartphones to find info, share some insight, or buy directly from an online store.

So, businesses are trying to make use of this info and are digitizing their ways of operation to be in line with the rest of the world.

Missing opportunities like this is never good for the company. For this reason, internet marketing jobs are in high demand today.

Everyone is looking to maximize their marketing efforts, and companies are looking to employee digital marketers for a wide array of positions and roles.

We have shown you some of the most important positions you can apply for, as well as the skills, qualities and requirements that are in line with each role. How much you earn will eventually depend on the position and your skills and qualities. We have outlined the best digital marketing jobs and the salary for each position.

Hopefully, you will find this article useful and help you land your first job or progress in your career. Happy job hunting!